Finance should work for everyone
We believe everyone should have access to trustworthy investment advice, not just institutions or the wealthy.
Our manifesto
For decades, the best financial guidance in the world has been reserved for the people who need it least.
These services have always existed — behind seven-figure minimums and hundred-basis-point fees. If you weren't already wealthy, the door was closed.
Meanwhile, retail investors have been left to figure it out alone. Alone choosing between Roth and Traditional IRAs. Alone when the market drops 20% and every instinct screams sell.
The industry gave them zero-commission trades and called it democratization. But access to a trading button is not access to guidance.
AI changes this. For the first time, personalization works at scale. The same depth of analysis a $10M client gets from their private wealth manager can now be delivered to anyone, at any account size, for a fraction of the cost.
That's what Astor does. Not a dumbed-down version. A genuine AI advisor that understands your portfolio and speaks to you in plain language about what matters.
We're not here to gamify your money. We're here to help you understand it.
Because clarity compounds. And everyone deserves the chance to let it.

Bruno Koba
CEO and CCO
Bruno Koba is co-founder and CEO of Astor, leading the company's vision, strategy, and growth. He spent his career building in fintech — as a data scientist at Nubank, then as an investor at Monashees. He did his MBA at Stanford GSB and started Astor right after graduation. Outside of work, Bruno spends time playing tech house sets and snowboarding at Tahoe.

Daniel Tulha
CTO
Daniel Tulha is co-founder and CTO of Astor, leading the technical vision and product. He studied CS at Purdue, then spent his career building at the intersection of fintech and consumer tech at Amazon, Robinhood, and Stripe. Outside of work, Daniel can be found camping or hunting down the best burrito spots in San Francisco.

Soumil Mukherjee
Founding Engineer
Soumil Mukherjee is a Founding Engineer at Astor, helping to build the foundation of the product. He studied at Carnegie Mellon, then spent the early years of his career at Meta and Stripe, where he worked on some of the most demanding systems in tech. Outside of work, Soumil can be found deep in a sci-fi novel or catching the latest musical.

Vibhav Bhat
Founding Engineer
Vibhav Bhat is a Founding Engineer at Astor, working on the core systems that power the app. He studied at Georgia Tech, where he earned a master's in machine learning, then spent the early years of his career at Salesforce, Meta, and Stripe, working across platform engineering, content ranking, and fraud detection. Outside of work, Vibhav can be found playing drums or competing in a volleyball league.

Vinicius Possobom
Founding Growth
Vinicius Possobom is the Founding Growth at Astor, working across ads, marketing, user acquisition, and data to help the company scale. He studied CS at Georgia Tech, then built his career spanning software engineering at Amazon, founding an HRTech startup, and publishing research at NAACL. Outside of work, Vinicius can be found reading philosophy or on the basketball court.

Royce Um
Growth Analyst
Royce Um is a Growth Analyst at Astor, shaping the creative voice of the company across social media, ad creatives, and the UGC program. He studied at UC Riverside and came to the team with marketing experience at an agency and a startup accelerator. Outside of work, Royce can be found on the soccer field or watching a movie.

Enzo Amaral
Engineering Intern
Enzo Amaral is an Engineering Intern at Astor, jumping into founding-stage engineering headfirst. He is currently studying CS at Purdue with a focus in security, and came to the team with a background in game development and experience applying AI at BTG Pactual. Outside of work, Enzo rolls dice in Dungeons & Dragons campaigns and climbs the ranked ladder in MOBAs.
Principles that shape Astor

Everyone Deserves Wealth
We believe financial freedom shouldn't be reserved for the rich

You're Always in Control
Your money, your choices, your future. We guide, you decide, always

Zero Conflicts, Pure Advice
We don't take commissions. Our only incentive is your success

Knowledge is Power
We believe in teaching, not just telling. We help you build confidence

Your Trust is Our Foundation
No hidden agendas. Our trust is our foundation

Speed Matters
Markets move fast - so do we. Our advice is instant and actionable



